Writing Samples

Samples include a slogan, caption, client sponsored research paper, news article, screenplay, film essay, technical report, and rhetorical letter.

Packaging Sample (2025)

Collaborated with Skojie, a German-based graphic designer, as part of a brief design contest. Wrote copy to enhance the
"toothfolk" brand's unique character and fresh aesthetic. Selected via Instagram as "Judge's Pick" by The Ready Team. To view more of Skojie's work, follow her @by.skojie.

Slogan Sample (2025)

Tasked with developing a slogan for the an Italian perfume brand, "The Smelling Brain." Client expressed desire for a slogan that combined both scientific and emotional components in an original way.

Caption Sample (2025)

Social media caption written as part of a personal project. Sample focuses on branding with a casual, yet informative, delivery. To view the associated video, click here.

Baltimore Movie Theaters Strive to Attract Students Amid Streaming Surge Hoping to draw customers in, The Senator, located on York Road, recently hosted film revivals, including classics like “The Shining” and “The Holy Mountain.” But since the COVID-19 pandemic, Baltimore movie theaters remain largely empty. Meanwhile, streaming services have quickly gained traction as a popular source of film and media consumerism. The Senator and The...

News Article Sample (2022)

A submission for Loyola's student newspaper, The Greyhound. This article contains an interview with a Baltimore movie theatre owner and Loyola student discussing the surge in streaming services.

Belvedere Square welcomes The Confetti Cake BarLocated at Belvedere Square, The Confetti Cake Bar stands out for its pink outdoor umbrellas and scalloped black awnings. Descending a brick staircase, customers enter the bakery and are greeted by a display case filled with colorful cupcakes. Flavors range from strawberry and vanilla confetti to lemon crunch and pineapple upside-down cake. Owner Teresa Thomas...

News Article Sample (2022)

A submission for Loyola's student newspaper, The Greyhound. This news sample promotes a local Baltimore bakery shop and includes an interview with the business owner.

Client Project - Meals on Wheels.pdf

Research Sample (2022)

Conducted surveys to determine demographics, likes, and dislikes of past videos in anticipation of developing a new series of informational videos for Meals on Wheels of Central Maryland.

Haley Farmer_Equivocal_Mom Phone Call.trelby.pdf

Screenplay Sample (2022)

A scene from my original screenplay, Equivocal, written for Loyola's Screenwriting course using Trelby software.

Farmer_Haley_The_Enjoyment_of_Sound_and_Silent_Comedy_Films.pdf

Film Essay Sample (2021)

Analysis of "Sherlock Jr." and "Singin' in the Rain" films, written for Loyola's Fundamentals of Film course.

Farmer_Haley_Game_Product_Analysis_Detroit_Become_Human.pdf

Technical Report Sample (2021)

Product Analysis of the video game, "Detroit: Become Human," written for Loyola's Writing for the Gaming Industry course.

Farmer_Haley_Rhetoric_To_the_Distinguised_Academy_of_Motion_Picture_Arts_and_Sciences.pdf

Rhetoric Sample (2020)

Letter to the Academy of Motion Picture Arts and Sciences on the topic of diversity within the film industry, written for Loyola's Introduction to Rhetoric course.

Five Senses Sample (2020)

Detailed description of eating a seaweed snack, utilizing the five senses. Written as part of a Nonfiction course at Loyola.

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